The Guide Who Never Sleeps

Creative idea

Immersive experiences usually force a compromise: high-fidelity 3D requires powerful hardware, while browser experiences sacrifice visual quality. We wanted both. We created a cinematic, high-fidelity 3D world where Arina, a real eight-year-old dancer from Irpin, guides visitors through the ruins of her House of Culture into its imagined future. Built in Unreal Engine, the experience rendered in real time on powerful Microsoft Azure GPU cloud servers in the US and Europe, then streamed interactively to users' screens. Instead of simplifying web graphics, we moved computing power to the cloud, bringing high-end real-time 3D to any browser without downloads, apps or gaming hardware.

Brand name: United24
Advertiser / client: United24 — Ukraine’s official fundraising platform founded by Volodymyr Zelenskyy
Product / service: Fundraising platform
Campaign name: Arina's Story: Immersive donation experience
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv, Ukraine)
Additional company: Microsoft / Redmond, Washington + EPAM / Kyiv + Sensorama Lab / Kyiv
Web address: https://arinastory.com/festivals/
Creative director: Viktor Shkurba
Art director: Iryna Lipavska
Copywriter: Uliana Koinichenko, Oleksandra Dyvnych
Designer: Karyna Kutsenko, Alika Samoladas
Additional company: ISD Group: Andrii Sergeyev – CTO Anton Mykhailiuk – Lead Developer Andriy Grachov – Developer Yaroslava Kravets – Senior Project Manager Dmytro Lykhovyy – Creative Technologist Ministry of Digital Transformation: Mykhailo Fedorov – Vice Prime Minister for Innovation, Education, Science and Technology Development Valeria Ionan – Deputy Minister for European Integration Anastasiia Khaliieva – Director of the Legal Affairs Directorate Sensorama Lab: Sergii Tereshchenko – Co-founder & CEO Maryna Tymchenko – Chief Product Officer Daria Fesechko – Developer Oleksandr Labushevskyy – 3D Artist Michael Stelmakh – Project Manager Olena Stulii – Head of Video Production Yurii Belilovskyi – Developer Microsoft, EPAM, United24, GUYS WHO SHOOT