The Guide Who Never Sleeps
Creative idea
Immersive experiences usually force a compromise: high-fidelity 3D requires powerful hardware, while browser experiences sacrifice visual quality. We wanted both. We created a cinematic, high-fidelity 3D world where Arina, a real eight-year-old dancer from Irpin, guides visitors through the ruins of her House of Culture into its imagined future. Built in Unreal Engine, the experience rendered in real time on powerful Microsoft Azure GPU cloud servers in the US and Europe, then streamed interactively to users' screens. Instead of simplifying web graphics, we moved computing power to the cloud, bringing high-end real-time 3D to any browser without downloads, apps or gaming hardware.
Brand name: United24
Advertiser / client: United24 — Ukraine’s official fundraising platform founded by Volodymyr Zelenskyy
Product / service: Fundraising platform
Campaign name: Arina's Story: Immersive donation experience
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv, Ukraine)
Additional company: Microsoft / Redmond, Washington + EPAM / Kyiv + Sensorama Lab / Kyiv
Web address: https://arinastory.com/festivals/
Creative director: Viktor Shkurba
Art director: Iryna Lipavska
Copywriter: Uliana Koinichenko, Oleksandra Dyvnych
Designer: Karyna Kutsenko, Alika Samoladas
Additional company: ISD Group:
Andrii Sergeyev – CTO
Anton Mykhailiuk – Lead Developer
Andriy Grachov – Developer
Yaroslava Kravets – Senior Project Manager
Dmytro Lykhovyy – Creative Technologist
Ministry of Digital Transformation:
Mykhailo Fedorov – Vice Prime Minister for Innovation, Education, Science and Technology Development
Valeria Ionan – Deputy Minister for European Integration
Anastasiia Khaliieva – Director of the Legal Affairs Directorate
Sensorama Lab:
Sergii Tereshchenko – Co-founder & CEO
Maryna Tymchenko – Chief Product Officer
Daria Fesechko – Developer
Oleksandr Labushevskyy – 3D Artist
Michael Stelmakh – Project Manager
Olena Stulii – Head of Video Production
Yurii Belilovskyi – Developer
Microsoft, EPAM, United24, GUYS WHO SHOOT












