Red Noise

Creative idea

With 2026 World Cup matches broadcasting at 3 AM in Europe, football fans faced a dilemma: cheer quietly or wake their sleeping partners. That’s why Betclic introduced Red Noise: a functional sleep noise engineered entirely from stadium sounds. We recorded real chants, whistles, and cheers, processing them into a uniform, sleep-inducing sound track. Packaged inside custom red-ball devices for influencers, and launched on Spotify for all fans, Red Noise masked cheering in the middle of the night . Betclic ensured fans could celebrate freely at night while their partners slept peacefully. Turning football from a problem into a solution.

Brand name: Betclic
Advertiser / client: Betclic Group
Product / service: World Cup 2026 Campaign
Campaign name: Red Noise
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Additional company: K+ PR
Production company: RIOTS Film
Agency chief executive officer: Magdalena Kozanowska
Executive creative director: Pablo Dominguez Agregan
Art director: Marta Adamkowska
Copywriter: Marta Tomczak
Account director (agency): Radosław Smorga (CGO & Partner)
Photographer: Paweł 'Troj' Trojanowski
Director: Artur Wolgers
Director of photography: Mikołaj Syguda
Digital production: Michał Murawski
Additional company: Betclic: Head of International Markets: Ricardo Domingues Campaign & Creative Manager: Ricardo Malaquias Senior Brand Manager: Adrian Sztuk Marketing Project Manager: Anna Stolarz Marketing Comms Manager: Dominik Mataniak 180heartbeats: Business Director: Marcela Chełstowska Account Executive: Alicja Pietkiewicz Head of Tech: Jan Szarras Tech Lead: Piotr Kamiński Project Manager: Dagmara Zielant-Woś Developer: Piotr Skwira RIOTS film: Executive Producer & CEO: Tomek Kozera Line Producer: Karolina Korta Production Manager: Andrzej Serwach Production Coordinator: Klaudia Kwiasowska Production Assistant: Weronika Rytka K+ PR: Consulting Director: Marcin Kuchno Strategic Advisor: Hubert Rączkowski Senior Advisor: Paweł Sobczak