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Creative idea

What does coding sound like? Instead of composing a conventional sonic logo, we built //kood’s identity from the sounds already inside the brand: keyboards, devices, room tone and everyday activity at the coding school. These recordings became a modular sonic system that can adapt across brand touchpoints. At its heart is the most universal sound of coding: the keyboard. By turning keystrokes into //kood’s signature sound, we created an identity with an unusual media strategy built in: every keyboard and every coder has the potential to become a brand instrument of //kood.

Brand name: //kood
Advertiser / client: //kood
Product / service: Coding / School
Campaign name: ...//...////.../...
Agency network: INDEPENDENT AGENCY
Agency: KAGU_the_agency
Additional company: Black Cat White Cat Music
Web address: https://kood.tech/
Agency chief executive officer: Katriin Hunt
Chief creative officer: Gunnar Hunt
Executive creative director: Gunnar Hunt
Creative director: Gunnar Hunt
Art director: Sander Mölder, Composer
Copywriter: Gunnar Hunt
Designer: Gunnar Hunt
Account director (agency): Katriin hunt
Client account director: Katriin hunt
Film production: KAGU_the_agency
Director: Frank Raudsepp
Director of photography: Robert Parelo
Music: Sander Mölder
Screenwriter: Gunnar Hunt
Agency producer: Katriin Hunt
Post production: Robert Parelo
Post production producer: Katriin Hunt
Additional company: Tanel Maandi, additional composer.