The Austrian Bike Bell
Creative idea
The bicycle bell is one of the most recognisable sounds on the road — but increasingly, it signals tension rather than friendliness. Austria Tourism reinvented this sound. Inspired by Austrian sounds of joy, from laughter and clinking glasses to warm greetings, we created the world’s friendliest bicycle bell: a purely mechanical, polyphonic instrument that turns Austrian Lebensgefühl into a musical road signal.
Brand name: Österreich Werbung / Austrian Tourism
Advertiser / client: Österreich Werbung / Austrian Tourism
Product / service: Tourism
Campaign name: The Austrian Bike Bell
Agency network: SERVICEPLAN
Agency: Serviceplan Austria
Media agency: dentsu X
Digital agency: Pyro Pyro
Web address: https://www.austrianbikebell.com
Agency chief executive officer: Alex Schill
Chief creative officer: Matthias Piskernik
Creative director: Axel Spendlingwimmer, Michael Maier
Art director: Marina Mrvka
Copywriter: Michael Maier
Client account director: Christoph Oberlechner, Raphaela Frauscher
Managing director: Marion Janda
Film production: Fora Ultra
Director: Sinisa Vidovic
Additional company: Composer: Walter Werzowa, Julius Meisse;
Bell Production: Swope Design Solution;
Account Manager: Madlen Berger
