Mosquito

Creative idea

Anxiety often grows louder in silence. We built our idea around a familiar summer moment: when a mosquito's buzz suddenly stops. It's the instant we realize we are probably being bitten, creating a brief but universal feeling of unease. We used that tension as a metaphor for the thoughts people keep to themselves. By transforming an everyday annoyance into an emotional trigger, the campaign encouraged people to talk about what was weighing on them.

Brand name: Greek Association for Mental Health
Advertiser / client: Greek Association for Mental Health
Product / service: Greek Association for Mental Health
Campaign name: Mosquito
Agency network: INDEPENDENT AGENCY
Agency: hōku design
Web address: https://www.epapsy.gr/
Creative director: Ivan papadopoulos
Art director: Danae Xanthaki
Account director (agency): Panos Theokas