The World Most Joyful Carol

Creative idea

Cancer wards worldwide share one ritual: survivors ring a life bell to mark their victory over cancer. We gathered authentic recordings of that exact moments, real people ringing out their victory, and reconstructed them in studio, layering each chime until they formed the tune of a globally loved Christmas carol. No actors, no sound tricks, every note came from an actual survivor's ring. Broadcast on radio during the holidays, the piece turned scattered moments of triumph into one collective celebration of survival, arriving exactly when listeners needed proof that beating cancer is possible.

Brand name: Cancer Fighters Foundation
Advertiser / client: Cancer Fighters Foundation
Product / service: statutory activity of the foundation
Campaign name: The World Most Joyful Carol
Agency network: Havas
Agency: Havas Warsaw
Creative director: Rafał Ryś
Art director: Łukasz Mizerski
Copywriter: Tomasz Bujok
Music: Sirens Studio
Agency producer: Magdalena Milewska
Post production: Łukasz Grzeszczyk