Scratching Promo Car

Creative idea

We created outdoor ads that didn’t just promote Halkbank’s Agricultural Loan but actually helped farmers. We covered billboards near pastures with scratching brushes that improve livestock wellbeing and productivity. We also wrapped a promotional vehicle in brushes and drove it through farming communities, bringing the campaign directly to farmers and their animals. Instead of simply communicating the benefits of the loan, the ads demonstrated them in practice: helping farmers care for their livestock, improve productivity and achieve better yields.

Brand name: HALKBANK
Advertiser / client: HALKBANK SKOPJE
Product / service: Financial service
Campaign name: The Scratching Ads
Agency network: McCann
Agency: MCCANN SKOPJE
Creative director: Bojan Dodevski
Art director: Boban Milanovic; Petre Reshov
Account director (agency): Iva Belovski
Managing director: Goran Dimovski
Strategic planner / strategist: Irina Maja
Agency producer: Irena Davitkova