re-dressed hoops

Creative idea

When adidas became the sponsor of the Polish National Basketball Team, we wanted to earn a place in local basketball culture, not just a logo on the jerseys. We started with an undeniable reality: hoops on Polish neighborhood courts have no nets. So while adidas was officially there to dress Polish basketball, we dressed Polish hoops too. We created durable, branded nets and installed them where players needed them most. The community quickly started requesting more, turning our activation into outdoor media people actually asked for. Ultimately, adidas brought over 700 courts across 79 cities back to life.

Brand name: adidas
Advertiser / client: adidas
Product / service: Sponsoring of Polish Basketball Federation
Campaign name: re-dressed hoops
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Additional company: Lettly, BrandLab PR
Production company: SHOOTME
Agency chief executive officer: Magdalena Kozanowska
Executive creative director: Pablo Dominguez Agregan
Art director: Marta Adamkowska
Copywriter: Marta Tomczak
Designer: Michał Rogalski
Account director (agency): Marcela Chełstowska
Photographer: Maksym Rudnik
Director: Grajper
Director of photography: Jakub Stoszek
Digital production: Michał Murawski
Additional company: adidas Alicja Ciesielska, Senior Manager Brand Communication EE Martyna Wiśniewska, Manager Brand Communication EE Dominik Supady, Manager Brand Communication EE Julia Kołacz, Working Student Katarzyna Marek, Senior Sports Marketing Manager 180heartbeats + JvM Alicja Pietkiewicz, Account Executive Radosław Smorga, Chief Growth Officer & Partner Lettly Julia Szpakowska, Account Director Zuzanna Dębicka, Account Manager Zuzanna Czajkowska, Account Manager Kinga Juszczyńska, Junior Account Executive BrandLab PR Agnieszka Różycka, Managing Partner SHOOTME Marysia Surzycka, Michał Majewski - Executive Producers Magdalena Potocka-Zwoźna, Producer Sara Faruque - Production Manager