Migros Apartment Project

Creative idea

Migros Apartment transformed a historic building in Istanbul into a living media platform for Migros One. Instead of placing an advertisement on a building, we turned its façade into a dynamic stage. Sixteen synchronized LED screens installed behind the windows brought hyper-realistic everyday scenarios to life, from ordering dinner to last-minute grocery shopping. AI-powered life simulations made each window feel like a real apartment, while multiple stories played simultaneously as one cohesive narrative. Partner brands were naturally integrated into these everyday moments rather than appearing as traditional advertisements. The result was an immersive out-of-home experience that brought Migros One’s promise to life: Everything you’re looking for, in one app.

Brand name: MİGROS ONE
Advertiser / client: MİGROS ONE
Product / service: MİGROS ONE
Campaign name: Migros Apartment Project
Agency network: WPP Media
Agency: WPP MEDIA/MINDSHARE, TURKEY
Media agency: WPP MEDIA/MINDSHARE
Web address: https://www.migros.com.tr/