Ham Plates

Creative idea

The gym community craves protein packed products and Lidl knows this. That's why they came up with the 99 % meat ham. How to communicate it in a way that is right up all the gym rats alley? We tied the product with the thing that the gym goers love the most. We created unique ham plates with a clear message written right on them. Plates were placed in a crossfit gym, where they felt right at home. The Plates were also a winnable asset in social media.

Brand name: Lidl
Advertiser / client: Lidl Czechia
Product / service: Retail
Campaign name: Ham Plates
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza CZ, Prague
Chief creative officer: Mike Martin
Executive creative director: Roman Biath
Creative director: Marek Uličný
Art director: Andre Lavrador, Daniel Žáček
Copywriter: Marek Uličný
Account director (agency): Kristína Rusyn
Managing director: Ivan Švaňa
Strategic planner / strategist: David Červený
Agency producer: Vladimír Makovický, Matej Kovalančík
Digital creative: Lenka Hotářová