Come to Migros

Creative idea

We turned outdoor advertising into a real-time decision-making system. By integrating digital OOH screens with live traffic data, Migros dynamically changed its message according to the traffic conditions at each location. When traffic was flowing, screens invited consumers to “Come to Migros”; when traffic was heavy, they told consumers to “Let Migros Come to You.” Instead of showing everyone the same message, OOH responded to consumers’ immediate circumstances and guided them to the most relevant shopping channel—physical stores or online ordering. This transformed OOH from a static advertising medium into an active, data-driven tool that connected real-time consumer needs with commercial action.

Brand name: MİGROS
Advertiser / client: MİGROS
Product / service: MİGROS
Campaign name: Come to Migros or Let Migros Come to You
Agency network: WPP Media
Agency: WPP MEDIA/MINDSHARE, TURKEY
Media agency: WPP MEDIA/MINDSHARE
Web address: https://www.migroskurumsal.com/