Date The Save

Creative idea

COOP Jednota created Date the Save Posters: in-store posters with detachable scratch-off stickers that shoppers could take home and use to easily mark when a product was opened. By placing a sticker on the packaging and scratching off the opening date, people could track freshness with confidence instead of relying on memory.

Brand name: COOP Jednota
Advertiser / client: COOP Jednota
Product / service: COOP Jednota
Campaign name: Date The Save
Agency network: INDEPENDENT AGENCY
Agency: JANDL Bratislava
Agency chief executive officer: Valér Hlobil
Chief creative officer: Bernd Fliesser
Creative director: Alex Strimbeanu
Art director: Peter Bucan / Pavel Gajdos
Copywriter: Viliam Sedivy / Karol Thiry
Account director (agency): Rastislav Kuttner
Client account director: Alexandra Palo
Media director: David Stefecka
Managing director: valer.hlobil@jandl.sk