Silpo delivery

Creative idea

Rush hour after work is one of the worst moments to think about groceries. People are tired, hungry, and on a long ride home — and the last thing they want is one more stop. So Silpo Delivery met them right in that moment, with an interactive board at a busy metro station. Instead of simply telling people they could skip the grocery run, the board helped them do it: with one tap, they could add fresh bread for ₴1 to their next Silpo Delivery order.

Brand name: Silpo
Advertiser / client: Silpo
Product / service: retail/e-commerce
Campaign name: The Billboard That Delivers Bread
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://silpo.ua/
Additional company: Creative director: Dmytro Liutyi
Creative producer: Alisa Zelenska Creatives: Bohdana Sadzhenytsia, Anastasiia Shvets Visual artists: Volodymyr Bundzha, Maksym Volnov, Liza Popova, Olia Severynova Influencer marketing lead: Valeriia Teliatnyk Strategic director and managing partner: Maksym Boritko Managing partner: Dmytro Adabir CMO(client): Oleksandra Medvid
Head of Brand Experience(client): Larysa Ptashnyk
Brand Manager(client): Anna Opanasenko