Driven by nature - Sunrise

Creative idea

As mobility evolves, it’s no longer enough to simply reduce impact. The goal is to move in sync with the world around us. That’s where the Hyundai Kona Electric comes in. Fully electric, with zero tailpipe emissions and reduced noise, it changes the way a car exists within its environment. Not just inspired by nature, but becoming one with it.

Brand name: Hyundai
Advertiser / client: Hyundai Hellas S.A.
Product / service: Automotive
Campaign name: Driven by nature
Agency network: McCann
Agency: MCCANN ATHENS
Agency chief executive officer: Harry Parianos
Chief creative officer: Aleka Papadia
Copywriter: Hara Moysiadou
Account director (agency): Irine Anagnostopoulou
Additional company: Group Creative Director: Panos Pagonis Associate Creative Director: Michalis Alexiou General Manager: George Tridimas Group Account Director: George Keskilidis Account Manager: Tina Kosmaoglou Chief Creative Officer & Co-CEO McCann WG Romania CEE Creative Director : Catalin Dobre Global Creative Excellence Lead: Alice Reindlová