From Behind

Creative idea

For the love of bicycles, we created a visual series called Bikesutra. We revealed positions demonstrating the perfect symbiosis between our two-wheeled darlings and the four-wheeled ones. And with every visual, we prove that Volkswagen Commercial Vehicles are the ultimate partner for these romantic cycling getaways.

Brand name: Volkswagen Uzitkove vozidla
Advertiser / client: Porsche Slovakia
Product / service: Volkswagen LNF
Campaign name: BikeSutra
Agency network: Omnicom Advertising
Agency: MullenLowe GGK Bratislava
Additional company: MullenLowe GGK
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Branislav Mlady
Art director: Tamas Bohus, Ondrej Urban
Copywriter: Martin Rajec
Account director (agency): Ivan Bartko, Paulina Sutakova
Managing director: Marek Pajtas
Strategic planner / strategist: Michal Misanko