Some Messages

Creative idea

One of the most dangerous modern bad habits behind the wheel is paying attention to your phone instead of driving. It has even become the most common cause of traffic accidents in Slovakia. A clean, minimalist visual shows a read message left unanswered, supporting the campaign’s chilling message: some messages should remain unread, so they don’t become the last ones.

Brand name: Volkswagen LNF
Advertiser / client: Porsche Slovakia
Product / service: Automotive
Campaign name: Some Messages
Agency network: Omnicom Advertising
Agency: MullenLowe GGK Bratislava
Additional company: MullenLowe GGK
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Creative director: Vlado Slivka, Branislav Mlady
Art director: Matej Oskersky
Copywriter: Matej Oskersky, Vlado Slivka, Marek Konecny
Account director (agency): Ivan Bartko
Strategic planner / strategist: Michal Misanko