NOT HERE, ENJOYING LIFE

Creative idea

A bladder cancer diagnosis makes senior patients feel like they'll be gone soon. But with Bavencio, it doesn't have to be that way — it helps delay disease progression and extend survival, allowing patients to live a full life. To create the topic tension, we used one of the scariest moments when it comes to older people: an empty armchair in a senior’s room, increased by the line 'He's not here.' Then we twisted it — he's not there because he's out enjoying life to the fullest, despite his diagnosis. And only Bavencio could make that possible.

Brand name: Bavencio
Advertiser / client: Merck Healthcare UK
Product / service: Imunno-onkology Healthacare
Campaign name: NOT HERE, ENJOYING LIFE
Agency network: INDEPENDENT AGENCY
Agency: FLO Group Prague
Agency chief executive officer: Pavel Flégl
Executive creative director: Dušan Koutský
Creative director: Marek Pařízek
Art director: Pavel Čada
Account director (agency): Ondřej Vataščin
Client account director: Phil Staff