SHOWCASE
IKEA Sale Shoulder
Entry code: 0201021GD26
Agency: Ogilvy Vilnius
Advertiser / client: IKEA
Group: One-Channel Drum, B. PRINT, Print & Publishing
Creative idea
During an IKEA sale, shoppers leave with more in their blue bags. More products mean more weight, and heavy bag handles leave marks on the skin. That familiar post-shopping detail became the idea for the campaign – IKEA logo imprints left on shopper shoulder, turning the physical trace of a full bag into a simple visual expression of the Sale.
Brand name: IKEA
Advertiser / client: IKEA
Product / service: Sale
Campaign name: IKEA Sale
Agency network: OGILVY
Agency: Ogilvy Vilnius
Production company: UAB Ciklopas
Agency chief executive officer: Dovydas Kedikas
Art director: Egle Tunikaityte
Copywriter: Paula Stankiute
Designer: Daniele Gulla
Account director (agency): Ieva Avulyte
Client account director: Agne Zorkute
Photographer: Tomas Kauneckas
