Learn More

Creative idea

capital is bulgaria’s leading business media, built on the belief that context matters. but in a world of tl;drs, highlights, and summaries of summaries, depth is losing its value. to launch learn more, capital’s new platform for in-depth analysis, we decided not to explain why knowledge matters. we showed what happens when it disappears. we imagined a world where professions relied on summaries the same way people consume information today. a pilot studies flying summarised. a surgeon reads surgery summarised. because while shortcuts may work for content, they don’t work for expertise. that’s why capital rebranded the internet’s most overused phrase — learn more.

Brand name: Capital
Advertiser / client: Capital
Product / service: Capital
Campaign name: Learn More
Agency network: INDEPENDENT AGENCY
Agency: proof.
Web address: https://www.capital.bg/
Agency chief executive officer: Sava Ahmakov
Chief creative officer: Angel Iskrev
Executive creative director: Angel Iskrev
Creative director: Angel Iskrev
Art director: Boyana Aleksieva
Copywriter: Debora Stoeva
Designer: Boyana Aleksieva
Account director (agency): Lyubomir Kashilski
Client account director: Lyubomir Kashilski