Showing up is a victory

Creative idea

World Quitter's Day in 2026 fell on Friday, January 9. This unofficial date marks the time of year when research suggests roughly 80% of people abandon their New Year's resolutions, as the initial motivation fades and daily routines set back in. This reflectes on the the amount of yearly subscriptions purchased on January as well as the subscriptions for February. Our idea was to tell our audience that returning to the gym itself is a major win, rather than just empasizing on the end result which is what actually pushes our audience away.

Brand name: Next Level
Advertiser / client: Next Level
Product / service: Gym
Campaign name: Showing up is a victory
Agency network: INDEPENDENT AGENCY
Agency: together&, Sofia
Web address: https://www.nextlevelclub.bg/
Creative director: Nikolay Stoynov
Art director: Sofroni Milev
Copywriter: Nikolay Stoynov
Designer: Sofroni Milev