AAAAAAAAA

Creative idea

every waterpark has its own attractions, slides, and pools. but they all share one thing: the sound people make when they use them. 'aaaaaaa!' for aquapark nessebar, we turned that universal scream into the brand idea itself. instead of describing the experience, we visualized it. the endless 'a' became typography, copy, and even part of the brand name. by transforming a sound into a visual identity, we created a campaign that everyone could instantly understand, regardless of language, age, or nationality. because the most authentic review of a waterpark is screamed.

Brand name: Aaaaquapark Nessebar
Advertiser / client: Aaaaquapark Nessebar
Product / service: Aaaaquapark Nessebar
Campaign name: AAAAAAAAA
Agency network: INDEPENDENT AGENCY
Agency: proof.
Media agency: Argent
Additional company: positive possum
Web address: https://aquaparknessebar.bg/
Agency chief executive officer: Sava Ahmakov
Chief creative officer: Angel Iskrev
Executive creative director: Angel Iskrev
Creative director: Angel Iskrev
Art director: Boyana Aleksieva
Copywriter: Debora Stoeva
Designer: Max Tassev
Account director (agency): Petia Georgieva
Managing director: Dariya Ilieva
Additional company: designer: Yoana Cheneva