Christmas Connects

Creative idea

When Christmas arrives, there are often more guests than kitchen tables at home. A truth every big family knows. Möbelix used this insight to deliver a simple message: Christmas connects not only people, but various tables, too. Rather than showing products in a standard retail way, Möbelix hid them in plain sight. This made the print feel less like an ad, while still keeping the product at the heart of the idea, proving that any table is the right table when the family sits together.

Brand name: Möbelix
Advertiser / client: Möbelix Slovak republic and Möbelix Czech republic
Product / service: Furniture
Campaign name: Christmas Connects
Agency network: OGILVY
Agency: Istropolitana
Agency chief executive officer: František Toman
Chief creative officer: Peter Darovec
Creative director: Jakub Svetlík
Art director: Richard Sokol
Copywriter: Patrícia Al-Hadi
Account director (agency): Katarína Juríčková
Client account director: Martin Toman
Strategic planner / strategist: Veronika Romsauerová
Additional company: Account Manager: Jana Jančo Social Media Manager: Linda Lukoničová Strategy Planner: Juraj Plánovský