THE PUB THAT REFUSED TO DIE

Creative idea

There’s a saying in Irish: “Is treise an dúil ná an bás” (“desire is stronger than death”), and nowhere is it truer than in Kilteely, where 26 locals decided to save their last pub with no experience whatsoever. By helping them become pub owners, Heineken realised that the only barrier preventing other communities from doing the same was a lack of experience. Heineken transformed their story into a blueprint, establishing community co-ownership as a replicable model to fight pub decline in rural Ireland. To enable this, Heineken launched an educational platform based on the real experiences of Kilteely’s community.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Product
Campaign name: THE PUB THAT REFUSED TO DIE
Agency network: LePub
Agency: LePub Milan
Media agency: DENTSU Dublin: Chief Operations Officer Media: Ian Mc Grath, Business Director: Áine Lucas, Account Manager: Michael Boland, Head of Branded Content & Entertainment: Sinead O’Connor
Agency chief executive officer: Bruno Bertelli
Chief creative officer: CHIEF CREATIVE OFFICER GLOBAL: Cristiana Boccassini, Mihnea Gheorghiu CHIEF CREATIVE OFFICER LEGARAGE: Andrey Tyukavkin
Executive creative director: LEPUB MILAN: Jack Smedley, Gaston Soto Denegri - THE ROMANS (PR AGENCY): Executive Creative Director: Dan Roberts, Senior Associate Director: Liam O’Brien
Creative director: LEPUB MILAN: Creative Director: Valentino Borghesi, Creative Director: Silvia Oton, Associate Creative Director: Geo Joseph – PUBLICIS DUBLIN: Board Creative Director: Ger Roe, Creative Director: Peter Dobbyn
Designer: LEPUB MILAN: Head of Art: Andrea Ferlauto, Junior Designer: Achille Nasard, Designer Intern: Marco Basilico
Account director (agency): LEPUB MILAN: Global Client Service Director: Shirine Aoun, Client Service Director: Ilaria Castiglioni, Account Director: Gonzalo Gutierrez, Account Manager: Candida Franchi, Account Executive: Marta Sartorio, Project Manager: Alessandro Grotto, PUBLICIS DUBLIN: Group Account Director: Ruth McCormack - Senior Account Manager: Cassie Treacy, THE ROMANS (PR AGENCY): Senior Account Director: Sophie Lambert-Russell, Account Director: Maddie Pay, Account Director: Leigh Brian. Account Manager: Tom Philips, Senior Account Executive: Lucy Hebden, Account Executive: Rebecca Kapoor
Client account director: HEINEKEN® GLOBAL: Head of Global Heineken® Brand: Nabil Nasser, HNK® Global Communication Director: Dana Katz, HNK® Global Communication Manager: Alessandra Cavarra, HNK® Global Communication Manager: Nalini Bhagwandin, HNK® Global Communication Manager: Beatrice Marques Jordao, HNK® Head of Brand & Consumer PR: Jonathan O’Lone, HNK® Brand Global PR Lead: Joey Brophy, HNK® Global Head Digital Consumer Innovation: Natacha Volpini. HNK® Global Data Strategy Lead: Laura Sevilla German – HEINEKEN® IRELAND: HNK® Ireland Marketing Director: Fiona Curtin, HNK® Ireland Senior Brand Manager: Rachael Crawley, HNK® Ireland Brand Manager: Dan Lee, Heineken® Ireland Brand Manager: Colin Doyle
Managing director: LEPUB MILAN: David Pagnoni - PUBLICIS DUBLIN: Managing Director: Geraldine Jones - THE ROMANS (PR AGENCY): Managing Director: Kate Brazier,
Pr director: LEPUB MILAN: Global Head of PR & Communication: Isabella Cecconi – THINKHOUSE (PR AGENCY): Founder & Head of Creative Innovation: Jane McDaid, PR and Creator Partnerships: Elena Healy, Director of PR and Creator Partnerships: Lucy Carroll. Creative Producer: Dave McCabe. Client Service Director: Alison Baker, PR Account Executive: Isabelle Kennedy
Film production: ANTIDOTE FILMS: Casting Researcher: Catherine McGrath, Production Coordinator: Mark Lynch, Production Coordinator: Kate Gurren, 1st Assistant Camera: Charlie Fleetwood, 1st Assistant Camera: Sarah Dillon, 2nd Assistant Camera: Lauren O' Brien, DIT: Dylan Knapp. Sound Recordist: Rob Moore, Gaffer: Padraig Conaty
Agency producer: PRODIGIOUS Italy
Post production: PRODIGIOUS Italy, COMPANY 3
Post production producer: PRODIGIOUS Italy: Head of Post Production: Alfredo Beretta, Post Producer: Rosa Anna Fullone, VFX compositor: Alessandro Congiu, Adolfo Navire, Online Editor: Alessandra Selis, Content Editor: Damaso Queirazza, Post production Agency: Laconic, Assistant Editor: Livia di Lucia, Andrea Miele, Michele Fuccio, KV retoucher: MGCR Studio Mattia Giani, CGI AND VIDEOS, Audio Post Production: Disc To Disc Milano, Audio Mix Antonio D’Ambrosio, Service: Colorshape - COMPANY 3: Colour by Company 3, Colourist: Chris Rodgers, Co-Managing Director: Ellora Soret Colour Producer: Kerri Aungle, Colour Assistants: Jack Kennedy, Santino Napolitano, Karl Pasamonte, Workflow Supervisor: Adam Stannard, Data I/O: Jordan Hunte, Freya Sha
Digital production: LEPUB MILAN: Head of Innovation and Digital Production: Vittorio Cafiero, Global Head of Creative Technology: Mauro Mazzei, Digital Producer & Project Manager: Kejsi Haxhi
Digital creative: LEGARAGE: Head of LeGarage Amsterdam: Francois Rousseau Head of Technology & AI: Ben Wager, LEGARAGE MILAN: Creative Director: Stefano Zanoni, Creative Director: Roberto Ardigò, Art Director: Catarina Baumgart, Copywriter: Daniella Kandelman