20 YRS OF INEXPERIENCE

Creative idea

After 20 long years, the Czech national football team qualified for the FIFA World Cup! The whole country was absolutely gobsmacked. FORTUNA, as a proud long-term sponsor of our team, had to react. Using our existing platform 'Feel the Thrill' with a New York taxi driver, we portrayed the nation's purest emotions and actual state of mind — showing that even the players and the coach were gobsmacked by this success. With our own unique Czech sense of humor, of course.

Brand name: FORTUNA
Advertiser / client: Fortuna Entertainment Group
Product / service: Betting & Entertainment
Campaign name: Feel the Thrill
Agency network: INDEPENDENT AGENCY
Agency: FLO Group Prague
Additional company: Boogie Films
Agency chief executive officer: Pavel Flégl
Executive creative director: Dušan Koutský
Creative director: Marek Pařízek
Account director (agency): Valérie Palková
Film production: Boogie Films
Director: Michal Kunes Kováč
Agency producer: Jan Hrubec, Adam Ulrich