My name is Akis

Creative idea

In Greece, a name day is just as important as a birthday. Gifts included. The nickname 'Akis' is special. It fits almost every Greek male name. Which means nobody really knows which name day belongs to which Akis. Our protagonist knows this. So he becomes a different Akis every time, a different full name, a different celebration, a different excuse. Because there's one gift worth celebrating every single month. The AEGEAN Gift Card.

Brand name: Aegean Airlines
Advertiser / client: Aegean Airlines
Product / service: Gift Cards
Campaign name: My name is Akis
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory
Creative director: Andreas Dimitroulas, Paris Godenopoulos, George Tsokanos
Art director: Fay Theodorou
Copywriter: Katerina Sotiroglou, Nikolas Maravelis
Account director (agency): Chrysanthi Spertou