It's better to be pretty

Creative idea

In Lithuania, BURGA, a global lifestyle accessory brand, had an identity problem. It was Lithuanian. It just didn’t feel like it. To build brand awareness, we went hyper-local: turning the niche Lithuanian things into a national manifesto and pride.

Brand name: BURGA
Advertiser / client: BURGA
Product / service: BURGA accessories
Campaign name: It's better to be pretty
Agency network: INDEPENDENT AGENCY
Agency: BURGA in-house
Media agency: Dentsu
Production company: FULL SCREEN
Agency chief executive officer: Edgaras Petručionis
Art director: Saulė Jasiūnaitė
Copywriter: Ana Luisa Monse
Designer: Daumantas Pipiras
Client account director: Martynas Gulbinas, Vaida Žutautaitė
Photographer: Dominykas Bliznikas
Film production: Simonas Motiejūnas
Director: ABOVEGROUND
Director of photography: Nojus Drasutis