FEEL THE THRILL

Creative idea

Casual bettors aren't chasing huge wins. Their biggest prize is the excitement that allows them to experience the game more intensely. During the FIFA World Cup 2026, FORTUNA with its various betting products turned every moment of the match into a thrill anyone can feel. Even those without deep knowledge of football. Like our hero, a New York taxi driver, who is thrown into the world of football… ehm, soccer… by accident. But he immediately enjoys it. With different types of taxi stories we dramatised how FORTUNA products pulls everyone in and make them Feel the Thrill.

Brand name: FORTUNA
Advertiser / client: Fortuna Entertainment Group/Fortuna/PSK
Product / service: Betting & Entertainment
Campaign name: Feel the Thrill
Agency network: INDEPENDENT AGENCY
Agency: FLO Group Prague
Additional company: Boogie Films
Agency chief executive officer: Pavel Flégl
Executive creative director: Dušan Koutský
Creative director: Marek Pařízek
Account director (agency): Valérie Palková
Film production: OCEAN FILMS
Director: Augusto Fraga
Director of photography: André Szankowski
Agency producer: Jan Hrubec, Adam Ulrich, Jan Řehořka
Post production: Jiří Linhart