Farmer

Creative idea

Being a farmer in Macedonia isn't easy. Unpredictable harvests, low yields, low prices. Last year, €128 million in IPARD funds meant for farmers were frozen due to corruption. The people creating real value were left without support. Halkbank stepped in with a dedicated Agro Loan. In the age of content creators, we celebrated those creating the most essential content. The Farmers. The Ultimate content creators.

Brand name: HALKBANK
Advertiser / client: HALKBANK SKOPJE
Product / service: Financial service
Campaign name: The Ultimate Content Creators
Agency network: McCann
Agency: MCCANN SKOPJE
Creative director: Bojan Dodevski
Art director: Boban Milanovic; Petre Reshov
Account director (agency): Iva Belovski
Managing director: Goran Dimovski
Strategic planner / strategist: Irina Maja
Agency producer: Irena Davitkova