Better Fuel For Life

Creative idea

The Heart Symbol offers consumers ease and peace of mind when making groceries. It tells at a glance which products are better for your heart health in certain product category. True science – the psychological profiling made for the 1.000 of brand´s heavy users – proved that 'making good enough choices easily and without any extra effort' is something these people value most. That´s why we decided to spread that message to even greater audience.

Brand name: The Finnish Heart Symbol
Advertiser / client: The Finnish Heart Association
Product / service: The Finnish Heart Symbol
Campaign name: Better Fuel For Life
Agency network: INDEPENDENT AGENCY
Agency: Banana Split Helsinki
Production company: Banana Split & Wunderland
Web address: https://www.sydanmerkki.fi
Agency chief executive officer: Tommi Solehmainen
Creative director: Tommi Solehmainen
Art director: Maria Kivijärvi, Janne Suhonen
Copywriter: Tommi Solehmainen
Designer: Maria Kivijärvi, Janne Suhonen
Client account director: Antti Ukkonen
Film production: Henrik Visuri
Director: Tommi Solehmainen
Director of photography: Iiro Rautiainen
Music: Ville Vento / Soundart
Screenwriter: Tommi Solehmainen, Maria Kivijärvi, Janne Suhonen
Agency producer: Tommi Solehmainen
Post production: Toast Post Production
Post production producer: Kari Mankinen
Digital production: Antti Peltoranta, Juho Pelttari
Additional company: Markus Kivikangas, Psychologist and Researcher